The Bank Note - May 2019
Connecting with Shareholders of Alliance Bank Central Texas
May 2019
Message from Todd Moore
Summer is quickly upon us and that means family travels for many folks. We hope your summer is full of wonderful new experiences, making great memories along the way.
Whether you are traveling cross country, or out and about in our community, we are committed to providing you a frictionless banking process with high-touch service. To remove distance barriers, allowing us to bank people from anywhere, we are continually adding new products and services to our mobile and internet banking.
In this issue, learn how Round Up Savings can seamlessly boost your savings account growth and how the Frost Bank network of ATM’s can help take geography barriers out of banking. Stay tuned to future issues for additional products and services including:
CardSwap-manage your online subscription services using your Alliance Bank Central Texas issued debit card.
SnaP2Pay- instantly send money to friends and family.
Positive Pay (commercial customers)-prevent check fraud by verifying issued checks against those presented for payment.
Remote Deposit-make your business deposits without leaving the office using remote deposit capture.
We invite you to visit with us whenever you have a chance to learn about how we can help make banking easier for you!
Please let us know how we are doing and especially areas where we can improve. Your referrals, and doing more of your business with us, is how we grow the bank and your investment. Remember, it’s your bank. We are here for you and we love helping customers around here. It’s our oxygen!
Have a great summer!
Todd Moore
President & CEO
Cell Phone: 254.722.2300
Spend & Save
Looking for an easy way to increase your savings? With Round Up Savings, you can save money each time you spend. This free service allows customers to "round up" debit card transactions to the nearest dollar and automatically deposit the difference into another deposit account--including a Kids Club Saving Account. Sign up today and watch how everyday purchases can make your savings grow!
Save & Earn
Help your child establish healthy money habits with a Kids Club Savings Account. With a $10 opening deposit, your child can set savings goals and earn prizes as their money grows! Each deposit will earn a Kids Club token for a prize. Turn in five tokens and select a bigger prize!
Construction Corner
Spring storms may have dampened construction progress, but the site will soon start to look a bit different! Grade beams in the foundation were placed, and the slab is being as soon as this week. With a solid foundation in place, the steel structure will begin at the beginning of June.

Customer Experience Academy
Over the last few months, members of the bank’s management team have been working with Dr. Michael Godfrey, a Waco-based author and owner of True Course Executive Coaching, to create the Customer Experience Academy for bank employees. Bank employees were asked to apply for the year long program, which will study companies like Ritz Carlton, Nieman Marcus, Disney and others known for creating amazing customer experiences.
The financial services industry continues to change rapidly with the introduction of new technology and non-bank service providers. Over time, we expect customers to be able to open accounts and apply for our loans from the comfort of their home, using a fully digital experience. The academy will help ensure that our customers have a wonderful experience regardless of how they reach us. As more remote capabilities are introduced, it will be imperative that our staff identify opportunities to engage with customers, making sure their experience is amazing, even if they never have an in-person interaction with a member of our staff.
We are ecstatic to have nearly every department of the bank represented in the program. They will meet in monthly sessions facilitated by Dr. Godfrey. Using the tools they are equipped with, the group will analyze the bank’s processes and make recommendations to ensure exceptional customer experiences.
No Cost ATM Network
You can use your Alliance Bank Central Texas ATM card at any Frost Bank location at no cost. Find available ATMS here.
About Alliance Bank Central Texas
Alliance Bank Central Texas is a community bank founded by a local board of directors, owned by a diverse group of over 200 shareholders, and operated by seasoned bankers, most of whom have spent their entire careers in Waco. In less than ten years it has seen assets grow from $35 million to over $300 million. The bank is focused on helping entrepreneurs, professionals and residents, and understands the condition of the local market. It feels real value is created through people connecting personally with their bankers, versus simply having transactions with a bank. Alliance Bank Central Texas provides a full range of financial services including business, personal and mortgage loans. It also provides a variety of deposit products and services including commercial, personal and certificates of deposits along with electronic banking, mobile deposit and cash management services.